How Softcrust’s Increase YOUR REVENUE BY $44,971/MONTH

SEO
Socail Media Management

INCREASED ORGANIC TRAFFIC TO 178K

    Niche:
  • Toys
  • Earnings before:
  • $500/month
  • Earnings after:
  • $45,471/month
    Increase:
  • 899%
  • Site Size:
  • 25 pages

Services

SEO

HUSTLED OUR ASS OFF

When it comes accepting new clients at The Search Initiative, we broke a lot of our own rules when we took on this site. Namely, because the site was brand spanking new. It was registered days ago. However, what I did see is that our client had secured an EMD for the year’s #1 hit toy of the Christmas season. I could already see that search volume was trending. Looking at the product pages on Amazon, I could see that they were already out of stock on their pre-orders. This was going to be big. As a result, my team and I worked with the client and mapped out a plan to basically move 3x as fast as normal than a typical site.

BUILT AN ALL-ENCOMPASSING SITE FROM SCRATCH


The site we were handed only had 3 pages of decent content. The homepage was duplicating content on one of its inner-pages as well, so that had to be remedied by bringing that content onto the homepage. So instead of having one page that was simply talking about the toy, we built a full site with individual pages covering:


  • What the toy is
  • Where to buy it
  • How to operate it* (more on this later)
  • The different varieties of the toy
  • Return policies
  • When it will come into stock

Now we had a site with over 20 pages that could potentially bring in traffic, social signals, and links… rather than just the homepage.

FAST LINK BUILDING CAMPAIGN

My team and I started working on this site at the end of October and knew we had one month to get it ranked before Black Friday, when the sales would start to pour in. First, we applied my anti-sandboxing technique. Once the trust was built, we hit the site with over 25 new high quality links in one month. As a result, we got the client to #2 in the SERPs, right under the actual brand

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