The site speed for this site was struggling since the client was on a subpar host. Knowing that speed was key and 45% of the site’s traffic was coming from mobile, the client and I decided to move over to WPX, my preferred host for money sites. Once we switched over, my team and I dropped the site load speed from 8 seconds to 1.3 seconds. Over the course of a week, I saw a ranking increase of 5 spots, which was actually the first break the client had onto page 1.
Inoticed that the competition was lacking respect for the fresh content algorithm. Since I was already building so much authority to the site from the backlink campaign, I decided it would be best to try to rank for other trending keywords around dieting. I pushed out various articles on celebrities that had made recent weight loss transformations, and guess what? They ranked. At the same time, we were the only site on page 1 that was steadily growing over time. Everyone else was stagnant. You can learn more about my recommendations for satisfying the fresh content algorithm in my Evergreen Onsite SEO Guide found in your subscriber resource page.
One thing about this niche… it was DIRTY. People were reporting each other left and right. Other websites we worked with in this niche had been slapped due to thin content. As a result, we decided to disguise the affiliate aspect of the client’s site. • No more monetizing the homepage • Front page now looks like a magazine about dieting, not a supplement review site.