When we started on this site, 19 links were going to its homepage and only 1 link was going to an inner page. This is highly unnatural to Google. To remedy this, my team and I started linking more to inner pages – especially those targeting keywords which were not already covered by the homepage.
For this one site, we ran over 28 A/B tests using Optimizely. Some of the elements we split tested were: • Logo • In-line call to actions (CTAs) o Text o Colors o Design • Sidebar CTAs o Text o Colors o Design • Introduction copy • Copy around CTAs • Images We learned a lot about visitor expectations in this interesting niche which allowed us to leverage this knowledge with other clients.
Once we were producing massive traffic, and generating a huge amount of sales for the affiliate provider, the client was able to negotiate a higher payout.